About Us

Peter Ford, the driving force behind Swimphi, serves as its founder and CEO. With a deep-rooted passion for swimming that spans over 35 years, Peter boasts an impressive background in the sport. Prior to his relocation to the United States, he earned recognition as one of the top 20 swimmers in Great Britain. Peter's competitive swimming journey included representing Loughborough University in England, and he even took part in the British Olympic Trials in the year 2000. He holds a Masters World record for the 4x50 freestyle relay, achieved a Scottish National gold medal in the same event, and has consistently secured numerous gold medals at the US Masters National Championships throughout his career. In an effort to give back to the swim community, he originally created the British Swim Academy where he has instructed/coached over one thousand children in Los Angeles, including a few professional athletes and celebrities.

Clients include Musk family, Los Angeles Lakers, Clippers players and taught Actor Mark McKenna, the lead actor in the upcoming movie An Autumn Summer. Peter has also trained with Cody Simpson to help him qualify for Australian Olympic Trials.

Coach Peter provides private swimming lessons to the Bel Air community and runs multiple swimming companies in locations such as Playa Vista, Westchester and Hawthorne. He is continually opening more swimming programs throughout Los Angeles!

If you know of a location that needs a learn-to-swim program, please contact here.